Senior Product Manager – Product-Led Growth
About PlentyOne What we do PlentyONE helps e-commerce teams sell across multiple channels from one platform. We bring product data, orders, inventory, marketplaces, and fulfilment together so brands and retailers can run their operations at scale. We’re strongest in the German market and are expanding into other regions. Visit the PlentyOne website for more info: https://www.plentyone.com/
The job
Why we’re hiring for this role
Product-Led Growth is a reinvigorated strategic priority at PlentyONE.
We launched our self-serve motion last year. It’s working — but there’s room to grow. We know there’s significant untapped potential in improving activation, simplifying the experience, and helping customers reach their “Aha” moment faster.
At the same time, we’re planning a major UX overhaul to move towards a clearer, more opinionated product experience. This role will be at the center of that transformation.
You will:
● Increase trial-to-paid conversion
● Reduce time-to-value
● Build experimentation muscle across product, design & engineering
● Shift us from project mode to continuous discovery
● Expand PLG ownership further down the funnel (engagement, upsell, churn prevention)
This is a business-critical role driving revenue through product.
Your team
You will report to Christoph Wöhrl (Group Product Manager Platform & OMS) and work within a product organization of 2 GPMs and 11 PMs under the CPO.
You will:
● Be the most senior growth-focused PM in the organization
● Collaborate closely with BI (including a growth-focused analytics stream using Mixpanel)
● Partner with Design, Engineering, Marketing and Product Marketing
● Drive experimentation practices across teams
We don’t have a separate “growth team” — which means growth is a company capability you will help build.
Your mission
Own and scale our Product-Led Growth motion — starting with top-of-funnel activation and expanding towards engagement and monetization.
Day-to-day responsibilities
Own trial-to-paid conversion (TOFU → activation)
● Identify friction points in onboarding and first login
● Shorten time-to-value ● Create clearer user journeys that drive faster “Aha” moments
● Increase trial-to-paid CVR Lead continuous discovery & experimentation
● Establish structured experimentation processes in continuous discovery
● Partner with BI to define and track growth metrics (Mixpanel)
● Run hypothesis-driven experiments with engineering
● Move teams from centralized decision-making to evidence-based product improvements Drive UX simplification
● Work closely with Design to simplify a mature, complex ERP system
● Separate user expectations clearly across segments
● Help shape and implement our new UX vision
Expand PLG further down the funnel (Q2+)
● Increase feature adoption & engagement
● Identify upsell opportunities
● Reduce churn risk
● Build foundations for scalable in-product upgrade flows Influence stakeholders
● Align with Marketing on high-intent lead generation
● Push for change where legacy processes block experimentation
● Challenge assumptions with data
● Demonstrate how PLG drives revenue
What success looks like (12–18 months)
● Trial-to-paid conversion increased substantially
● Faster time-to-value across key user journeys
● Clear activation metrics and dashboards established
Experimentation embedded into product ways of working
● Revenue contribution from self-serve meaningfully increased
● Stronger cross-functional alignment around PLG strategy
Requirements
Your profile
Experience
● 5+ years in Product Management
● Experience building and/or scaling PLG motions (0→1 and 1→10)
● Strong B2B SaaS background (complex systems preferred)
● Experience with analytics tools (Mixpanel or similar)
● Proven track record of improving activation or conversion in SaaS ERP or highly complex product experience is a strong plus.
Skills
You are:
● Highly data-driven - You use metrics to drive decisions and build strong hypotheses.
● Experimentation-minded - You are comfortable running structured experiments and learning fast.
● UX-sensitive - You understand how experience design impacts activation and engagement.
● Change-oriented - You can shift teams from “project mode” to continuous discovery.
● Commercially aware - You understand how product improvements drive revenue outcomes.
● A strong challenger - You’re comfortable pushing back on leadership when data supports it.
● A fast executor - You move quickly, test quickly, and iterate quickly.
You’ll thrive here if you:
● Prefer autonomy and ownership
● Bring energy and optimism into complex environments
● Speak up instead of staying silent
● Are comfortable working in a maturing PLG organization
● Enjoy building capability, not just features
You may struggle here if you:
● Prefer clearly defined roadmaps handed down from above
● Avoid conflict or stakeholder challenge
● Over-index on perfection over iteration
Benefits
Benefits
● Remote-first within Germany
● Flexible working environment
● Modern hardware
● Training budget
● Wellpass, Deutschlandticket, bike leasing
● Childcare allowance & pension scheme
● Team events & Plentyparties
Are you the candidate we seek? Please reach out to:
Bjørn Andersen
CEO & Founder