Advenio – Senior Product Marketing Manager (PlentyOne)

Senior Product Marketing Manager

About PlentyOne What we do PlentyONE helps e-commerce teams sell across multiple channels from one platform. We bring product data, orders, inventory, marketplaces, and fulfilment together so brands and retailers can run their operations at scale. We’re strongest in the German market and are expanding into other regions. Visit the PlentyOne website for more info: https://www.plentyone.com/

The job

About the Role

PlentyONE is looking for a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for our ERP platform built for small and medium-sized e-commerce businesses. A core part of this role is bringing our AI-powered capabilities, forecasting, automated reordering, anomaly detection, and more, to market in ways SMB operators immediately understand and trust. You'll translate complex product capabilities into clear value propositions, and you'll go beyond written content to build the videos, demos, and tutorials that let prospects and customers see the product in action. Beyond marketing the product, you will help define what AI-first product marking looks like at PlentyONE, pioneering new workflows across content, video, and research that become the standard for the team.

What You'll Do

Own positioning and messaging for the platform, with particular focus on our AI features, making automation and intelligence tangible and trustworthy for non-technical SMB owners
Lead go-to-market planning for new feature launches, from beta through general availability
Plan, script, and produce product demo videos, feature walkthroughs, and customer-facing tutorials as core GTM assets, not just support material
Partner with Product to understand roadmap priorities (especially AI/ML capabilities) and translate them into customer-facing narratives
Develop sales enablement content: battlecards, pitch decks, ROI calculators, objection-handling guides, and demo scripts in close collaboration with Sales Enablement and Marketing
Conduct win/loss analysis and customer research to sharpen ICP understanding and messaging
Build and maintain competitive intelligence on other SMB/mid-market ERP and e-commerce ops tools, with a focus on how competitors position AI
Collaborate with Demand Gen on campaign messaging and with Customer Success on adoption/retention narratives and onboarding tutorials
Define and track success metrics for launches (adoption, activation, pipeline influence, video/tutorial engagement)
Use AI tools natively in your own workflow (content generation, video/voice tools, research and competitive analysis) to increase output and iteration speed

Requirements

What You Bring

6+ years in product marketing, ideally with 2+ years in B2B SaaS serving SMB customers
Experience marketing technical or operationally complex products (ERP, supply chain, fintech, or similar)
Demonstrated ability to create video content, demos, or tutorials as part of a GTM motion (scripting, recording, and/or directing production, hands-on or via AI-assisted tools)
Comfort explaining AI/ML-powered features in plain, credible language for a non-technical audience
Proven ability to distill complexity into simple, compelling messaging
Strong cross-functional collaboration skills; you'll work closely with Product, Marketing, Sales, and CS
Native German speaker, excellent English language skills
Excellent written and verbal communication; comfortable presenting to execs and customers alike
Data-informed approach to decision-making; comfortable with funnel metrics and launch KPIs
Proven track record of using AI tools day-to-day to work faster and produce higher-quality content
E-commerce industry experience or familiarity with SMB buying behavior is a strong plus