Head of Product Marketing
Responsibly is a fast-growing, VC-backed start-up at the intersection of AI and sustainability, with a vision of making every purchase in the world responsible. Founded by serial entrepreneurs (previous ventures include Ofload) and backed by Europe’s top VCs and angels, we’re working with some of the world’s largest companies — including Maersk, Pandora, Bayer, Shell — and building the foundation for massive global expansion. We’re entering the next stage of our journey: expanding across Europe and the US, professionalizing our sales function, and doubling down on enterprise deals in the €50–200k range. With Series A on the horizon, the next 6–12 months are about capturing momentum and setting the stage for scale. Why this matters 🌍 Procurement decisions shape the world: more than 40% of global emissions and many ESG issues are directly or indirectly tied to supply chains. Yet analyzing 100–100,000 suppliers is nearly impossible — and most sustainability ratings simply aren’t good enough. That’s why Responsibly exists. Our AI-powered due diligence engine automates ESG and broader supplier risk assessments, surfacing risks, violations, and positive actions in real-time. The result: procurement teams can build more responsible, resilient supply chains, while unlocking value across sustainability, risk, and compliance. And the wow-factor is real: customers see insights as soon as they upload their supplier list. We’re expanding beyond ESG to cover the full spectrum of procurement data needs, from cybersecurity to labor practices.
The job
We’re looking for a strategic leader and hands-on executor to build and own product marketing at Responsibly. You will be the bridge between product, sales, and the market — ensuring our story is told clearly, compellingly, and consistently.
What you’ll do
- Own our go-to-market motion for new product releases and work closely with the rest of the organization to make it happen.
- Develop product positioning and messaging informed by user research, market insights, and competitive intelligence.
- Equip our sales team with the right messaging, pitch materials, and tools to tell the product story effectively.
- Building and optimizing our Product-Led Motion through education, onboarding and activation.
- Building out relevant content, feature stories and creating the marketing assets needed to understand it internally and externally.
- Leading our content strategy across channels (LinkedIn, Email, Podcast, etc)
- Be a part of developing our product positioning and messaging informed by user research and market insights
Requirements
- You’ve led or significantly contributed to product marketing in a B2B SaaS environment, ideally with enterprise customers.
- You can develop GTM strategy but also roll up your sleeves and build the assets yourself.
- You craft compelling narratives and have great taste in how messaging comes to life visually and verbally.
- You know how to enable and empower a sales org with messaging, tools, and training.
- You take ownership, bias toward action, and can move from idea to shipped asset quickly.
- Strong eye for aesthetics and ability to guide or execute design work that elevates our brand.
Superior spoken and written English skills are essential
Benefits
- Competitive salary and equity for the right candidate
- A leadership team committed to your learning and growth.
- Nice office at Island’s Brygge, great lunch, and awesome people
- A chance to help shape the culture and story of a category-defining company.
👉 We hope you’re as excited as we are. If you’re passionate about crafting category-leading stories and want to help bring sustainability to the core of global procurement, we’d love to hear from you.
Are you the candidate we seek? Please reach out to:
Bjørn Andersen
CEO & Founder