Head of Product Marketing
Responsibly is a sustainability tech start-up with a vision of making every purchase in the world responsible. We're founded by serial entrepreneurs with previous successes like Ofload, Dixa, Neurons, and more, and are funded by some of Europe's top VCs and angels. We’re at the most exciting part of our journey (yet!) where the product is being picked up by some of the biggest companies out there, and we have an incredibly exciting roadmap ahead of us! 🤘 Let’s change the world together 🎯 If you already know why sustainable procurement is sexy, then skip this section, if not, read on! Look, you probably already know that there are not many bigger problems out there than the climate, but did you know that more than 40% of global emissions, or really any ESG issue, are directly or indirectly impacted by procurement? That’s because companies have an incredible amount of power (‘purchasing power’) when selecting and managing suppliers, so if we can put sustainability on every supplier scorecard out there, we really can change the world. But it’s hard! A company will have anywhere from 100 - 100,000 suppliers and analyzing each of their sustainability efforts is an impossible task, and most ESG ratings suck. That’s what we’re trying to change. Responsibly's ai-powered due diligence engine automates the due diligence on every supplier across every single esg data point on your suppliers (from risk and violations to positive actions), and turns that into insights to ultimately help companies build more sustainable supply chains. Pretty cool right? (yes, this dorky description was indeed written by an overly excited founder…)
The job
We’re looking for a strategic leader and hands-on executor to build and own product marketing at Responsibly. You will be the bridge between product, sales, and the market — ensuring our story is told clearly, compellingly, and consistently.
What you’ll do
- Own our go-to-market motion for new product releases and work closely with the rest of the organization to make it happen.
- Develop product positioning and messaging informed by user research, market insights, and competitive intelligence.
- Equip our sales team with the right messaging, pitch materials, and tools to tell the product story effectively.
- Building and optimizing our Product-Led Motion through education, onboarding and activation.
- Building out relevant content, feature stories and creating the marketing assets needed to understand it internally and externally.
- Leading our content strategy across channels (LinkedIn, Email, Podcast, etc)
- Be a part of developing our product positioning and messaging informed by user research and market insights
Requirements
- You’ve led or significantly contributed to product marketing in a B2B SaaS environment, ideally with enterprise customers.
- You can develop GTM strategy but also roll up your sleeves and build the assets yourself.
- You craft compelling narratives and have great taste in how messaging comes to life visually and verbally.
- You know how to enable and empower a sales org with messaging, tools, and training.
- You take ownership, bias toward action, and can move from idea to shipped asset quickly.
- Strong eye for aesthetics and ability to guide or execute design work that elevates our brand.
Superior spoken and written English skills are essential
Benefits
- Competitive salary and equity for the right candidate
- A leadership team committed to your learning and growth.
- Nice office at Island’s Brygge, great lunch, and awesome people
- A chance to help shape the culture and story of a category-defining company.
👉 We hope you’re as excited as we are. If you’re passionate about crafting category-leading stories and want to help bring sustainability to the core of global procurement, we’d love to hear from you.
Are you the candidate we seek? Please reach out to:
Bjørn Andersen
CEO & Founder